Search Engine Optimization Meta Description Primer Tutorial

Search Engine Optimization Meta Description Primer Tutorial

Search Engine Optimization Meta Description Primer Tutorial

We write to you today regarding a Search Engine Optimization (SEO) topic regarding Meta Descriptions. What is a Meta Description? We found a good webpage from Moz which we quote from below …

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

… and so “builds a bridge” from your content to a precis of what the Search Engine could say for your webpage. Make this engaging content, and you probably attract more readers.

So which search engine attracts the most attention? You guessed it … Google.

Below are some recent graph snapshots we got from this useful link

  • Desktop … Google 71%
  • Mobile and Tablet … Google 95%
  • Console … Google 97%

… so it pays to drive traffic via Search Engine Optimization. Which is easier to say, than to do.

We’re going to give a go at this blog to using the Blog Posting Title as the content for this description (being as its “long windedness” is its self-explanation … chortle, chortle). In WordPress TwentyTen theme’s good ol’ header.php we used to have, in bold


<title><?php wp_title( '|', true, 'right' ); ?></title>
<!--meta name="Description" content="RJM Programming develops useful mobile and web software. We specialize in Windows and Mac online web tutorials, Android and iOS mobile applications." /-->

… in other words, we hadn’t had one, but we’ll now be “using the Blog Posting Title as the content for this description” so that this header.php code snippet becomes


<title><?php wp_title( '|', true, 'right' ); ?></title>
<meta name="description" content="<?php $ourt=wp_title( '|', false, 'right' ); echo str_replace(' | Robert James Metcalfe Blog','',$ourt); ?>" />

Maybe this will be food for thought for you?

If this was interesting you may be interested in this too.

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