{"id":50225,"date":"2020-09-08T03:01:15","date_gmt":"2020-09-07T17:01:15","guid":{"rendered":"http:\/\/www.rjmprogramming.com.au\/ITblog\/?p=50225"},"modified":"2020-09-08T16:58:05","modified_gmt":"2020-09-08T06:58:05","slug":"search-engine-optimization-meta-description-specific-tutorial","status":"publish","type":"post","link":"https:\/\/www.rjmprogramming.com.au\/ITblog\/search-engine-optimization-meta-description-specific-tutorial\/","title":{"rendered":"Search Engine Optimization Meta Description Specific Tutorial"},"content":{"rendered":"<div style=\"width: 230px\" class=\"wp-caption alignnone\"><a target=_blank href=\"http:\/\/www.rjmprogramming.com.au\/Mac\/meta_description_specific.jpg\"><img decoding=\"async\" style=\"float:left; border: 15px solid pink;\" alt=\"Search Engine Optimization Meta Description Specific Tutorial\" src=\"http:\/\/www.rjmprogramming.com.au\/Mac\/meta_description_specific.jpg\" title=\"Search Engine Optimization Meta Description Specific Tutorial\"  \/><\/a><p class=\"wp-caption-text\">Search Engine Optimization Meta Description Specific Tutorial<\/p><\/div>\n<p>The blog posting <a title='Search Engine Optimization Meta Description Primer Tutorial' href='#seomdpt'>Search Engine Optimization Meta Description Primer Tutorial<\/a> talked about the Search Engine Optimization (SEO) advantages of Meta Descriptions.  The thing is, at that time, we need (now) to add that a generic &#8220;one size fits all&#8221; Meta Description is not as good as a Meta Description that better reflects the keywords of the WordPress blog posting (in our case) of interest.<\/p>\n<p>Our blog posting titles here are pretty long and detailed, so we have decided as an interim measure to use WordPress admin section &#8230;<\/p>\n<p><code><br \/>\nSettings -&gt; Reading -&gt; For each article in a feed, show <font color=blue>Summary<\/font> (rather than <font color=lightblue>Full text<\/font>)<br \/>\n<\/code><\/p>\n<p> &#8230; causing today&#8217;s &#8220;<font color=blue>Search Engine Optimization Meta Description Specific Tutorial<\/font>&#8221; to be given a Meta Description of &#8230;<\/p>\n<blockquote cite='https:\/\/www.rjmprogramming.com.au\/ITblog\/search-engine-optimization-meta-description-specific-tutorial\/'><p>\n&lt;meta name=&#8221;description&#8221; content=&#8221;<font color=blue>Search Engine Optimization Meta Description Specific<\/font> RJM Programming WordPress Blog <font color=blue>Tutorial<\/font> &#8221; \/&gt;\n<\/p><\/blockquote>\n<p> &#8230; and there is another Meta Description overriding mechanism, short of all the WordPress plugins on the market, that is, that being &#8230;<\/p>\n<ul>\n<li>if you have &#8220;Full text&#8221; above but filled out an Excerpt, that excerpt will go to your Meta Description &#8230; as well as &#8230;<\/li>\n<li>if you have filled out an Excerpt (no matter what is set above), that excerpt will go to your Posts summary page<\/li>\n<p><\/code><\/p>\n<p> &#8230; as can be further investigated at <a target=_blank title='WordPress blog posting Excerpt' href='https:\/\/wordpress.org\/support\/article\/excerpt\/'>this useful WordPress link<\/a>, thanks.  We used just such an excerpt with yesterday&#8217;s &#8230;<\/p>\n<ul>\n<li><a target=_blank href='https:\/\/www.rjmprogramming.com.au\/ITblog\/cater-for-rotation-lock-on-ipad-tutorial\/' title='Cater for Rotation Lock on iPad Tutorial'>Cater for Rotation Lock on iPad Tutorial<\/a>&#8216;s Excerpt (filled in at the &#8220;Edit Post&#8221; page as per) &#8230;<\/li>\n<li>\n<blockquote cite='https:\/\/www.rjmprogramming.com.au\/ITblog\/cater-for-rotation-lock-on-ipad-tutorial\/'><p>\nCater for Rotation Lock on iPad Tutorial talks about Software meta viewport tag solution as alternative to iPad Hardware solution.\n<\/p><\/blockquote>\n<p> &#8230; that can be seen in play with the topmost entry of the &#8230;<\/li>\n<li>WordPress search URL <a target=_blank href='https:\/\/www.rjmprogramming.com.au\/ITblog\/?s=Rotation%20Lock' title='https:\/\/www.rjmprogramming.com.au\/ITblog\/?s=Rotation%20Lock'>https:\/\/www.rjmprogramming.com.au\/ITblog\/?s=Rotation%20Lock<\/a> results in &#8230;\n<div style='border-top:3px dashed orange;border-bottom:3px dashed orange;'>\n<h2 class=\"entry-title\"><a href=\"https:\/\/www.rjmprogramming.com.au\/ITblog\/cater-for-rotation-lock-on-ipad-tutorial\/\" title=\"Permalink to Cater for Rotation Lock on iPad Tutorial\" rel=\"bookmark\">Cater for Rotation Lock on iPad Tutorial<\/a> <\/p>\n<div style=\"display:inline-block;border:3px solid rgba(255,165,0,0.4); background-color:rgba(255,255,0,0.3); \" id=\"cccater-for-rotation-lock-on-ipad-tutorial\"><a target=\"_blank\" style=\"cursor:pointer;display:inline-block;text-decoration:none; font-size:12px;\" href=\"\/\/www.rjmprogramming.com.au\/slideshow.html?title=Cater%20for%20Rotation%20Lock%20on%20iPad%20Tutorial\" \"=\"\" title=\"Cut to the Chase to (the gist of) Cater for Rotation Lock on iPad Tutorial\" id=\"tcccater-for-rotation-lock-on-ipad-tutorial\">\u2702<\/a><a target=\"_blank\" style=\"background: rgba(0,255,0,0.3); background: -webkit-linear-gradient(left top, rgba(0,255,0,0.3), rgba(255,255,0,0.3)); background: -o-linear-gradient(bottom right, rgba(0,255,0,0.3), rgba(255,255,0,0.3)); background: -moz-linear-gradient(bottom right, rgba(0,255,0,0.3), rgba(255,255,0,0.3)); background: linear-gradient(to bottom right, rgba(0,255,0,0.3), rgba(255,255,0,0.3)); cursor:pointer;display:inline-block;text-decoration:none;transform: scale(-1, 1); -o-transform: scale(-1, 1); -moz-transform: scale(-1, 1); -ms-transform: scale(-1, 1); -webkit-transform:  scale(-1, 1); font-size:12px;\" href=\"\/\/www.rjmprogramming.com.au\/slideshow.html?title=Cater%20for%20Rotation%20Lock%20on%20iPad%20Tutorial\" \"=\"\" title=\"Cut to the Chase to (the gist of) Cater for Rotation Lock on iPad Tutorial\" id=\"ttcccater-for-rotation-lock-on-ipad-tutorial\">\u200d\u2640\ufe0f\u200d\u2642\ufe0f<\/a><iframe style=\"display:none;\" id=\"icccater-for-rotation-lock-on-ipad-tutorial\" src=\"\"><\/iframe><\/div>\n<div style=\"display:inline; background-color:rgba(255,255,0,0.3);\" id=\"dcater-for-rotation-lock-on-ipad-tutorial\"><a style=\"cursor:pointer;display:inline;text-decoration:none; border:2px solid yellow;\" onclick=\" preresize_font(this); document.getElementById(this.id.replace(String.fromCharCode(116),String.fromCharCode(105))).src='\/\/www.rjmprogramming.com.au\/PHP\/is_mentioned_by.php?title=Cater%20for%20Rotation%20Lock%20on%20iPad%20Tutorial';  setTimeout(precheckclass,3000);  \" title=\"Cater for Rotation Lock on iPad Tutorial is mentioned by ...\" id=\"tcater-for-rotation-lock-on-ipad-tutorial\">\u261e<\/a><iframe style=\"display:none;\" id=\"icater-for-rotation-lock-on-ipad-tutorial\" src=\"\"><\/iframe><\/div>\n<\/h2>\n<p>Cater for Rotation Lock on iPad Tutorial talks about Software meta viewport tag solution as alternative to iPad Hardware solution. <a href=\"https:\/\/www.rjmprogramming.com.au\/ITblog\/cater-for-rotation-lock-on-ipad-tutorial\/\">Continue reading <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><!--p>You can also see this play out at WordPress 4.1.1's <a target=_blank  href='\/\/www.rjmprogramming.com.au\/ITblog\/search-engine-optimization-meta-description-specific-tutorial\/'>Search Engine Optimization Meta Description Specific Tutorial<\/a>.<\/p-->\n<hr>\n<p id='seomdpt'>Previous relevant <a target=_blank title='Search Engine Optimization Meta Description Primer Tutorial' href='\/\/www.rjmprogramming.com.au\/ITblog\/search-engine-optimization-meta-description-primer-tutorial\/'>Search Engine Optimization Meta Description Primer Tutorial<\/a> is shown below.<\/p>\n<div style=\"width: 230px\" class=\"wp-caption alignnone\"><a target=_blank href=\"http:\/\/www.rjmprogramming.com.au\/Mac\/meta_description.jpg\"><img decoding=\"async\" style=\"float:left; border: 15px solid pink;\" alt=\"Search Engine Optimization Meta Description Primer Tutorial\" src=\"http:\/\/www.rjmprogramming.com.au\/Mac\/meta_description.jpg\" title=\"Search Engine Optimization Meta Description Primer Tutorial\"  \/><\/a><p class=\"wp-caption-text\">Search Engine Optimization Meta Description Primer Tutorial<\/p><\/div>\n<p>We write to you today regarding a Search Engine Optimization (<a target=_blank title='Search Engine Optimization information from Wikipedia ... thanks' href='https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization'>SEO<\/a>) topic regarding Meta Descriptions.  What is a Meta Description?  We found a good <a target=_blank title='Meta Description webpage information' href='https:\/\/moz.com\/learn\/seo\/meta-description'>webpage<\/a> from <a target=_blank title='Moz Landing page' href='https:\/\/moz.com\/'><i>Moz<\/i><\/a> which we quote from below &#8230;<\/p>\n<blockquote cite=\"https:\/\/moz.com\/learn\/seo\/meta-description\"><p>\nMeta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.\n<\/p><\/blockquote>\n<p> &#8230; and so &#8220;builds a bridge&#8221; from your content to a precis of what the Search Engine could say for your webpage.  Make this engaging content, and you probably attract more readers.<\/p>\n<p>So which search engine attracts the most attention?  You guessed it &#8230; <a target=_blank title='Google Search Engine' href='http:\/\/www.google.com'>Google<\/a>.<\/p>\n<p>Below are some recent graph snapshots we got from this <a target=_blank title='Useful market share of search engines graphs' href='https:\/\/www.netmarketshare.com\/search-engine-market-share.aspx?qprid=4&#038;qpcustomd=0'>useful link<\/a> &#8230;<\/p>\n<ul>\n<li>Desktop &#8230; Google 71% <img src='http:\/\/www.rjmprogramming.com.au\/Mac\/desktop_se_graph.jpg' title='Desktop Search Engine graph'><\/img><\/li>\n<li>Mobile and Tablet &#8230; Google 95% <img src='http:\/\/www.rjmprogramming.com.au\/Mac\/mobile_se_graph.jpg' title='Mobile and tablet Search Engine graph'><\/img><\/li>\n<li>Console &#8230; Google 97% <img src='http:\/\/www.rjmprogramming.com.au\/Mac\/console_se_graph.jpg' title='Console Search Engine graph'><\/img><\/li>\n<\/ul>\n<p> &#8230; so it pays to drive traffic via Search Engine Optimization.  Which is easier to say, than to do.<\/p>\n<p>We&#8217;re going to give a go at this blog to using the Blog Posting Title as the content for this description (being as its &#8220;long windedness&#8221; is its self-explanation &#8230; chortle, chortle).  In WordPress TwentyTen theme&#8217;s good ol&#8217; header.php we used to have, in <font color=blue>blue<\/font> &#8230;<\/p>\n<p><code><br \/>\n&lt;title&gt;&lt;?php wp_title( '|', true, 'right' ); ?&gt;&lt;\/title&gt;<br \/>\n<font color=blue>&lt;!--meta name=\"Description\" content=\"RJM Programming develops useful mobile and web software. We specialize in Windows and Mac online web tutorials, Android and iOS mobile applications.\" \/--&gt;<\/font><br \/>\n<\/code><\/p>\n<p> &#8230; in other words, we hadn&#8217;t had one, but we&#8217;ll now be &#8220;using the Blog Posting Title as the content for this description&#8221; so that this header.php code snippet <font color=blue>becomes<\/font> &#8230;<\/p>\n<p><code><br \/>\n&lt;title&gt;&lt;?php <a target=_blank title='WordPress explanation of wp_title function' href='https:\/\/developer.wordpress.org\/reference\/functions\/wp_title\/'>wp_title<\/a>( '|', true, 'right' ); ?&gt;&lt;\/title&gt;<br \/>\n<font color=blue>&lt;meta name=\"description\" content=\"&lt;?php $ourt=wp_title( '|', false, 'right' ); echo str_replace(' | Robert James Metcalfe Blog','',$ourt);  ?&gt;\" \/&gt;<\/font><br \/>\n<\/code><\/p>\n<p>Maybe this will be food for thought for you?<\/p>\n<p>If this was interesting you may be interested in <a title='Click here to see topics in which you might be interested' href='#d22081' onclick='var dv=document.getElementById(\"d22081\"); dv.innerHTML = \"&lt;iframe width=670 height=600 src=\" + \"https:\/\/www.rjmprogramming.com.au\/ITblog\/tag\/meta\" + \"&gt;&lt;\/iframe&gt;\"; dv.style.display = \"block\";'>this<\/a> too.<\/p>\n<div id='d22081' style='display: none; border-left: 2px solid green; border-top: 2px solid green;'><\/div>\n<hr>\n<p>If this was interesting you may be interested in <a title='Click here to see topics in which you might be interested' href='#d50225' onclick='var dv=document.getElementById(\"d50225\"); dv.innerHTML = \"&lt;iframe width=670 height=600 src=\" + \"https:\/\/www.rjmprogramming.com.au\/ITblog\/tag\/excerpt\" + \"&gt;&lt;\/iframe&gt;\"; dv.style.display = \"block\";'>this<\/a> too.<\/p>\n<div id='d50225' style='display: none; border-left: 2px solid green; border-top: 2px solid green;'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The blog posting Search Engine Optimization Meta Description Primer Tutorial talked about the Search Engine Optimization (SEO) advantages of Meta Descriptions. The thing is, at that time, we need (now) to add that a generic &#8220;one size fits all&#8221; Meta &hellip; <a href=\"https:\/\/www.rjmprogramming.com.au\/ITblog\/search-engine-optimization-meta-description-specific-tutorial\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,37],"tags":[151,216,257,2014,2500,3410,776,3411,970,972,2049,2499,1120,2311,1319,1456],"class_list":["post-50225","post","type-post","status-publish","format-standard","hentry","category-elearning","category-tutorials","tag-blog","tag-cms","tag-content","tag-content-management-system","tag-description","tag-excerpt","tag-meta","tag-meta-description","tag-post","tag-posting","tag-publish","tag-search-engine-optimization","tag-seo","tag-summary","tag-tutorial","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/posts\/50225"}],"collection":[{"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/comments?post=50225"}],"version-history":[{"count":19,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/posts\/50225\/revisions"}],"predecessor-version":[{"id":50249,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/posts\/50225\/revisions\/50249"}],"wp:attachment":[{"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/media?parent=50225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/categories?post=50225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/tags?post=50225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}