{"id":22081,"date":"2016-05-21T03:01:09","date_gmt":"2016-05-20T17:01:09","guid":{"rendered":"http:\/\/www.rjmprogramming.com.au\/ITblog\/?p=22081"},"modified":"2020-09-08T16:59:10","modified_gmt":"2020-09-08T06:59:10","slug":"search-engine-optimization-meta-description-primer-tutorial","status":"publish","type":"post","link":"https:\/\/www.rjmprogramming.com.au\/ITblog\/search-engine-optimization-meta-description-primer-tutorial\/","title":{"rendered":"Search Engine Optimization Meta Description Primer Tutorial"},"content":{"rendered":"<div style=\"width: 230px\" class=\"wp-caption alignnone\"><a target=_blank href=\"http:\/\/www.rjmprogramming.com.au\/Mac\/meta_description.jpg\"><img decoding=\"async\" style=\"float:left; border: 15px solid pink;\" alt=\"Search Engine Optimization Meta Description Primer Tutorial\" src=\"http:\/\/www.rjmprogramming.com.au\/Mac\/meta_description.jpg\" title=\"Search Engine Optimization Meta Description Primer Tutorial\"  \/><\/a><p class=\"wp-caption-text\">Search Engine Optimization Meta Description Primer Tutorial<\/p><\/div>\n<p>We write to you today regarding a Search Engine Optimization (<a target=_blank title='Search Engine Optimization information from Wikipedia ... thanks' href='https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization'>SEO<\/a>) topic regarding Meta Descriptions.  What is a Meta Description?  We found a good <a target=_blank title='Meta Description webpage information' href='https:\/\/moz.com\/learn\/seo\/meta-description'>webpage<\/a> from <a target=_blank title='Moz Landing page' href='https:\/\/moz.com\/'><i>Moz<\/i><\/a> which we quote from below &#8230;<\/p>\n<blockquote cite=\"https:\/\/moz.com\/learn\/seo\/meta-description\"><p>\nMeta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.\n<\/p><\/blockquote>\n<p> &#8230; and so &#8220;builds a bridge&#8221; from your content to a precis of what the Search Engine could say for your webpage.  Make this engaging content, and you probably attract more readers.<\/p>\n<p>So which search engine attracts the most attention?  You guessed it &#8230; <a target=_blank title='Google Search Engine' href='http:\/\/www.google.com'>Google<\/a>.<\/p>\n<p>Below are some recent graph snapshots we got from this <a target=_blank title='Useful market share of search engines graphs' href='https:\/\/www.netmarketshare.com\/search-engine-market-share.aspx?qprid=4&#038;qpcustomd=0'>useful link<\/a> &#8230;<\/p>\n<ul>\n<li>Desktop &#8230; Google 71% <img src='http:\/\/www.rjmprogramming.com.au\/Mac\/desktop_se_graph.jpg' title='Desktop Search Engine graph'><\/img><\/li>\n<li>Mobile and Tablet &#8230; Google 95% <img src='http:\/\/www.rjmprogramming.com.au\/Mac\/mobile_se_graph.jpg' title='Mobile and tablet Search Engine graph'><\/img><\/li>\n<li>Console &#8230; Google 97% <img src='http:\/\/www.rjmprogramming.com.au\/Mac\/console_se_graph.jpg' title='Console Search Engine graph'><\/img><\/li>\n<\/ul>\n<p> &#8230; so it pays to drive traffic via Search Engine Optimization.  Which is easier to say, than to do.<\/p>\n<p>We&#8217;re going to give a go at this blog to using the Blog Posting Title as the content for this description (being as its &#8220;long windedness&#8221; is its self-explanation &#8230; chortle, chortle).  In WordPress TwentyTen theme&#8217;s good ol&#8217; header.php we used to have, in <font color=blue>blue<\/font> &#8230;<\/p>\n<p><code><br \/>\n&lt;title&gt;&lt;?php wp_title( '|', true, 'right' ); ?&gt;&lt;\/title&gt;<br \/>\n<font color=blue>&lt;!--meta name=\"Description\" content=\"RJM Programming develops useful mobile and web software. We specialize in Windows and Mac online web tutorials, Android and iOS mobile applications.\" \/--&gt;<\/font><br \/>\n<\/code><\/p>\n<p> &#8230; in other words, we hadn&#8217;t had one, but we&#8217;ll now be &#8220;using the Blog Posting Title as the content for this description&#8221; so that this header.php code snippet <font color=blue>becomes<\/font> &#8230;<\/p>\n<p><code><br \/>\n&lt;title&gt;&lt;?php <a target=_blank title='WordPress explanation of wp_title function' href='https:\/\/developer.wordpress.org\/reference\/functions\/wp_title\/'>wp_title<\/a>( '|', true, 'right' ); ?&gt;&lt;\/title&gt;<br \/>\n<font color=blue>&lt;meta name=\"description\" content=\"&lt;?php $ourt=wp_title( '|', false, 'right' ); echo str_replace(' | Robert James Metcalfe Blog','',$ourt);  ?&gt;\" \/&gt;<\/font><br \/>\n<\/code><\/p>\n<p>Maybe this will be food for thought for you?<\/p>\n<p>If this was interesting you may be interested in <a title='Click here to see topics in which you might be interested' href='#d22081' onclick='var dv=document.getElementById(\"d22081\"); dv.innerHTML = \"&lt;iframe width=670 height=600 src=\" + \"https:\/\/www.rjmprogramming.com.au\/ITblog\/tag\/meta\" + \"&gt;&lt;\/iframe&gt;\"; dv.style.display = \"block\";'>this<\/a> too.<\/p>\n<div id='d22081' style='display: none; border-left: 2px solid green; border-top: 2px solid green;'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We write to you today regarding a Search Engine Optimization (SEO) topic regarding Meta Descriptions. What is a Meta Description? We found a good webpage from Moz which we quote from below &#8230; Meta descriptions are HTML attributes that provide &hellip; <a href=\"https:\/\/www.rjmprogramming.com.au\/ITblog\/search-engine-optimization-meta-description-primer-tutorial\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,37],"tags":[151,776,777,932,1111,1120,1319,1324,1325,1456],"class_list":["post-22081","post","type-post","status-publish","format-standard","hentry","category-elearning","category-tutorials","tag-blog","tag-meta","tag-meta-tag","tag-php","tag-search-engine","tag-seo","tag-tutorial","tag-twentyten","tag-twentyten-theme","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/posts\/22081"}],"collection":[{"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/comments?post=22081"}],"version-history":[{"count":9,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/posts\/22081\/revisions"}],"predecessor-version":[{"id":50250,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/posts\/22081\/revisions\/50250"}],"wp:attachment":[{"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/media?parent=22081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/categories?post=22081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rjmprogramming.com.au\/ITblog\/wp-json\/wp\/v2\/tags?post=22081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}